Branded Decoder Glasses & Viewers

Oz 3D Optics Red/Red decoder glasses and viewers are perfect for digital, print & cinema promotional campaigns, competitions, giveaways, and interactive marketing. These fun and engaging products invite your audience to decode hidden messages, discover secret content, and experience your brand in a creative, memorable way.

Everybody Loves Decoder Images

Whether you’re young or old, decoder images spark instant curiosity. The fun lies in the interaction — revealing a hidden message that can’t be seen with the naked eye. When people are given something with a sense of mystery and discovery, they can’t resist taking a closer look.

Decoder campaigns encourage participation, sharing, and emotional connection — the kind of engagement that makes your promotion stand out and stick in people’s minds.

What Decoder Campaigns Can Be Used For

Branded decoder glasses and viewers are a simple yet powerful tool for:

• Promotional campaigns — reveal hidden discount codes, prize messages, or clues as part of a sales promotion or event.

• Competitions and giveaways — encourage customer participation by hiding winning messages, QR codes, or special offers.

• Magazine and newspaper inserts — create interactive printed content that attracts attention and increases reader engagement.

• Product launches — hide secret product information, release dates, or bonus content behind a decoder image.

• Educational and STEM activities — teach students about light, colour, and optics in a fun, hands-on way.

• Corporate and brand activations — use decoder glasses at trade shows or events to reveal hidden messages on posters or packaging.

• Digital and print crossovers — combine decoder glasses with on-screen images or AR campaigns for multi-platform promotions.

How a Decoder Image Works

A decoder image is created by layering colours in a way that hides part of the message until viewed through a red lens.

A common technique is to first lay down a random red dot or block pattern. Then a faint cyan or blue-green message is printed over the top. Without decoder glasses, all the viewer sees is the red pattern — but once they look through the red lens, that red layer is filtered out, revealing the hidden message underneath.

This simple optical trick can turn any flat design into an interactive experience — one that literally makes your message “come to life” for your audience.

Would You Like to Know More?

Contact Oz 3D Optics to request an information pack and sample decoder images. Our team can show you how to integrate decoder campaigns into your next promotion, magazine feature, or educational project.

If you have any questions, our friendly sales staff will be happy to help you develop the right decoder concept for your brand, publication, or event.